a term forged from Deleuze's concept of modulation (cf his Postscript on the Societies of Control (en, fr)): if the marketing is all modulation and control, what are our defence weapons? Is there a way for citizens to modulate, control businesses? The short answer is yes, buy from businesses you want to see grow, boycott irresponsible jerks. The long answer is we could do it more, more efficiently, more systematically

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