lexic
I.The notion of ethical marketing
II. Analyze of marketing’s impact on individual and collective psychology with Bernard Stiegler’s work
III. Difficulties and opportunities to implement a transindividuation-friendly marketing
- Bibliography
- Lexic of non-english words
Plan
Lexic of non-english words
Ancient Greek
Metis Personification of the wisdom and the intelligent ruse in the Greek mythology
Noùs see the French translation Esprit. Gives: noetic
Pharmakon The technical object, potentially both poison and remedy (plural: pharmaka). Gives: pharmacology
Philia Love in its large understanding, the socialized desire
Physis The nature
Techne Techniques
French
Bêtise Stupidity [approximate translation of the French bêtise, less an insult in Stiegler's lexic than the polarity opposed to intelligence in the spiritual milieu]
Esprit Meaning both spirit and mind. Equivalent to Geist in german
Savoir knowledge associated with the idea of taste and meaning, resulting from the Latin sapere giving in French both savoir and saveur [savour, taste, relish]
Savoir-faire know-how associated with the idea of taste and meaning
savoir noétique from noùs, theoretical and spiritual knowledge.
Savoir-vivre knowledge of living producing meanings constitutive of a culture, sometime translated as know-how-to-live-well
Saveur Savour, taste, relish
German
Aufklärung The name of the Enlightments in Germany
Bildung Both the Kulturand the Aufklärung for Mendelssohn
Dasein Heidegger's concept meaning Being their being, often translated as existence
Kultur The culture, the civilization
Mündigkeit Majority
Latin
Attendere Attention, encompassing both meanings of concentration and care capacities
Interligere Intelligence as what links things together
Sapere Relish
I.The notion of ethical marketing
II. Analyze of marketing’s impact on individual and collective psychology with Bernard Stiegler’s work
III. Difficulties and opportunities to implement a transindividuation-friendly marketing
- Bibliography
- Lexic of non-english words
Plan
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